Print media has a close relationship with its readers. Indeed, print is often called the ‘me-medium’, as it can become an integral part of its reader’s world. But this relationship extends beyond the initial read-through. Because print is easily put down and picked up, it sticks around in the household or workplace, read again and again by others that come across it.
People also have certain reading rituals, so they will return to a publication a number of times to take in all the information it has, information that’s both authoritative and reliable. Whether lean-back or lean-forward, print has the capability to build a relationship with the reader because of its content. This content is planned and created by experienced editors, who provide information and features that are both relevant and interesting for readers.